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Stop forcing your product into trays that don't fit

Custom melamine displayware designed around your product, your counter and how you actually sell.

From simple colour and branding changes through to fully bespoke pieces, we help retailers and hospitality operators present food better, sell more and operate more efficiently.

Request a Custom Concept


Custom doesn't have to mean complicated

We offer three levels of customisation, depending on what you need:

1. Modify Existing Pieces

Take proven shapes and make them yours

  • Custom colours to match your brand
  • Logos and branding integrated into the piece
  • Finish adjustments for your environment

👉 Fastest and most cost-effective option

2. Adapt Existing Ranges

Make existing collections actually fit your operation 

euroswift custom melamine platters
  • New sizes to suit your counter
  • Adjusted depths and formats
  • Designed around your product mix

👉 Ideal when "almost right" isn't good enough


3. Fully Bespoke Design

Built from scratch for your exact application

  • Custom shapes, sizes, and configurations
  • Designed around workflow and product
  • Unique to your business

👉 This is where real differentiation happens

Custom Melamine Design Concept with Euroswift Logo

Why Custom? This is where it sells.

For Butchers, Delis & Fresh Food Retail

This isn't about making things look nice. It's about performance.

  • Better presentation = higher perceived value
  • Customers buy with their eyes in 3-5 seconds
  • Designed to fit your product, not fight it
  • No wasted space, no awkward layouts
  • More consistent displays across the counter
  • Cleaner, sharper, more professional
  • Stand out from every other shop using the same trays
  • Most displays look identical. Yours doesn't have to
  • Supports better yield and stock presentation
  • Product sits properly, shows better, sells faster

For Hospitality (Restaurants, Hotels, Buffets)

  • Match your brand, not generic white ware
  • Create consistent, premium presentation across service
  • More durable than ceramics in high-use environments
  • Designed for your exact service style and flow

How It Works

We keep this simple.

  1. Brief - You tell us what you're trying to achieve
  2. Concept - We design a solution around your product and setup
  3. Refinement - Adjustments, sizing, finishes
  4. Sample (if required) - So you can see it in your environment
  5. Production & Delivery - Scaled to your rollout

What This Looks Like in the Real World

Examples of what we create:

  • Branded butcher trays that reinforce premium positioning
  • Custom-sized trays that maximise counter space
  • Buffet systems designed for speed and consistency
  • Deli displays that reduce gaps and improve visual flow
  • Colour-matched ware aligned to store branding
  • Tableware that carries your brand colours and logo

Frequently Asked Questions

What's the minimum order?

It depends on the level of customisation. Simple colour or branding changes can be relatively low. Fully bespoke projects require higher volumes.

How long does it take?

Minor customisation: typically 4-8 weeks. Fully bespoke: allow 8-16 weeks depending on complexity.

Is this only for large businesses?

No. Many independent retailers benefit the most, because custom helps them stand out against chains.

Can you help with the design?

Yes. Most clients don't come with finished designs. We guide the process based on your setup and goals.

Is melamine suitable for heavy use?

Yes. Commercial-grade melamine is designed for high-use environments and is significantly more durable than ceramics.

Is it dishwasher safe?

Yes, all products are designed for commercial cleaning environments.


Your display should work as hard as you do

If your trays don't fit your product, your brand, or your counter, you're leaving money on the table.

Let's fix that.

Request a Custom Concept